Articles
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Nobody reads advertising. People read what interests them. Sometimes it’s an ad.
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Howard Luck Gossage, also known as “The Socrates of San Francisco“. Just like some of us, he was a paddler too who once joined a friend to paddle a canoe for 1 500 miles along the Mississippi river. And he discovered the media theorist Marshall McLuhan.
We write about marketing, media, South Africa, AI, the creative life and whatever else happens to keep us up at night. These aren’t “thought leadership” pieces written to game an algorithm. They’re honest observations from people who’ve spent decades in publishing, branding and digital marketing and who still find the industry fascinating enough to have opinions worth sharing.
RECENT ARTCLES
The Toast’s own perspectives on brand development, communication, media trends and life in general.
What we can learn from our best friends
It’s a dog’s life at The Toast My cocker spaniel fur kid Simba, almost never leaves my side when I’m at home. He is my shadow companion and lights up my day with his always-on zest for adventure, not to mention his larger than life personality! Simba’s smile is contagious when I walk in the door and there are few things better than knowing he’s always keen to embrace doing whatever I’m busy with, alongside me (unless it involves his bath time…).
12 Years of growth: The power of the journey
A wild 12-year ride continues: New challenges, new milestones As Twisted Toast Digital celebrates its 12th birthday, I’m reminded that the journey is what truly counts. The experience of discovery, the highs and lows, the agony and ecstasy and the ride itself — these are the things that matter, not a mystical final destination. So far, it has been the best trip I could wish for. And what a long, strange trip it’s been.
Our clients make us who we are
Shared values lead to mutual respect At Twisted Toast Digital, we believe our clients make us who we are. As a digital first, hybrid marketing agency that values excellence in every aspect of our work, we know that the success of any business depends on the quality of its clients. This is why we choose our clients carefully, seeking those who share our values, vision and goals.
A toast to 12!
AI made me do it If you're looking for a lucky number, look no further than 12! Not only is it divisible by 2 and 3, making it a hit with mathematicians, but it also has significance in astrology, with 12 different zodiac signs to choose from. And let's not forget the practical applications - when you need a convenient quantity of something, a dozen, or 12, is always a safe bet. Plus, with 12 hours on a clock, you'll always have time to enjoy all life has to offer! So next time you see the number 12, take a moment to appreciate all the ways it makes life just a little bit sweeter!
An ode to Twisted Toast
My heartfelt congratulations on Twisted Toast’s 12 years in business! May your boundless creativity, innovation and professionalism multiply over years to come.
Honey on Toast
The Toast’s 12 birthday feels a bit like those Facebook friendaversaries that clap and cheer as it announces you and so-and-so have been friends for THREE YEARS! When actually you knew each other when you had pimples and braces.