Articles
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Nobody reads advertising. People read what interests them. Sometimes it’s an ad.
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Howard Luck Gossage, also known as “The Socrates of San Francisco“. Just like some of us, he was a paddler too who once joined a friend to paddle a canoe for 1 500 miles along the Mississippi river. And he discovered the media theorist Marshall McLuhan.
We write about marketing, media, South Africa, AI, the creative life and whatever else happens to keep us up at night. These aren’t “thought leadership” pieces written to game an algorithm. They’re honest observations from people who’ve spent decades in publishing, branding and digital marketing and who still find the industry fascinating enough to have opinions worth sharing.
RECENT ARTCLES
The Toast’s own perspectives on brand development, communication, media trends and life in general.
Instagramification in overdrive
Is it goodbye to Twitter as Meta launches Threads? As I’m writing, news just in is that the overnight launch of Meta’s intended Twitter killer app, Threads, has already signed up a significant number of users. According to Meta CEO Mark Zuckerberg 10 million users signed up for the Threads app in its first seven hours.
Our wonderful country
From the Drakensberg to the Swartland, this land is your land and this land is my land I’ve been privileged to have been able to visit two of our country’s most captivating destinations recently. First, my family and I visited one of my favourite places in the world, the Drakensberg. This magical mountain range occupies a truly special place in my heart.
Tech-Driven Agriculture Flourishes Amidst Traditional Art Scene’s Digital Reluctance
Farmers are better at digital than the art world The digital landscapes of two unique sectors have piqued my interest recently: the tech-infused agriculture industry and the conventionally-bound art world. Each of them stands at a distinct point in its digital journey, revealing a compelling contrast.
Twisted Toast Digital: Your Trusted Partner for Bespoke Marketing Solutions
Big or small, old or new, we can help with all your marketing needs In today’s digital era, the difference between a good business and a great one often lies in its ability to adapt, innovate and leverage technology to communicate effectively with its audience. At Twisted Toast Digital, we understand this intricate landscape and are committed to offering bespoke marketing solutions, designed to help your business thrive, regardless of its size or the complexity of its needs.
Optimising content for AI queries: A guide
Leveraging artificial intelligence to enhance your content strategy Introduction The era of optimising content for traditional search engines is evolving as artificial intelligence (AI) begins to play a larger role in internet queries. Previously, search engine optimisation (SEO) was focused on creating quality content for Google’s search algorithm. However, the emergence of AI-powered language models, such as OpenAI’s ChatGPT, has drastically altered the landscape of content creation and optimisation.
What we can learn from our best friends
It’s a dog’s life at The Toast My cocker spaniel fur kid Simba, almost never leaves my side when I’m at home. He is my shadow companion and lights up my day with his always-on zest for adventure, not to mention his larger than life personality! Simba’s smile is contagious when I walk in the door and there are few things better than knowing he’s always keen to embrace doing whatever I’m busy with, alongside me (unless it involves his bath time…).