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Nobody reads advertising. People read what interests them. Sometimes it’s an ad.

Howard Luck Gossage, also known as “The Socrates of San Francisco“. Just like some of us, he was a paddler too who once joined a friend to paddle a canoe for 1 500 miles along the Mississippi river. And he discovered the media theorist Marshall McLuhan.

We write about marketing, media, South Africa, AI, the creative life and whatever else happens to keep us up at night. These aren’t “thought leadership” pieces written to game an algorithm. They’re honest observations from people who’ve spent decades in publishing, branding and digital marketing and who still find the industry fascinating enough to have opinions worth sharing.

From the Sidelines to the Toast Table Twisted Toast was launched on 1 April 2011. Fast forward exactly 15 years and on 1 April 2026, I formally joined the team. Coincidence? Possibly. But it does feel like a slightly suspicious full-circle moment.... Read More Latest Articles Butter side up A toast to 15 years of twisted thinking On 1 April 2011, two people who had spent just over a decade publishing magazines for a living launched a digital marketing agency. No investors. No business plan worth the paper it wasn’t printed on. Just a ridiculous name, a shared belief that great content could sell anything and a stubbornness that, looking back, was probably our single greatest asset.... Read More Latest Articles Rostersmith: Intelligent Roster Scheduling, Built by Twisted Toast Digital COMING SOON We have been quietly building something we are genuinely proud of. Rostersmith is a SaaS platform purpose-built for healthcare practices that need to eliminate the pain of roster scheduling. Think pathology labs, radiology groups and multi-site medical practices - any environment where complex shift patterns, regulatory compliance and provider availability collide in ways spreadsheets were never designed to handle.... Read More Latest Articles

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The Toast’s own perspectives on brand development, communication, media trends and life in general.

Atterbury giant Springbok shirt student prank campaign for Atterbury Property

26 Oct 2023|Latest Articles, Posts, Blog|

Students' prank leads to positive outcome “Borrowing” of Atterbury's giant Springbok jersey leads to donation to Atterbury Trust With Springbok spirit currently at a high, two Pretoria students took their enthusiasm for the Bokke campaign a bit too far. They decided to “borrow” the giant Springbok jersey that is dressed on the large Angus Taylor statue “Child of the Dust” by Atterbury Property during each Rugby World Cup tournament, for their own purposes. This renowned stone statue stands in front of the company's Clubhouse headquarters in Hazelwood, Pretoria.

WhatsApp Channels: A Game-Changer for Brand Content Broadcasting

28 Sep 2023|Latest Articles, Posts, Blog|

Private following eliminates brand message fatigue Meta Platforms, much like other giants in the digital economy, has a knack for emulating the successful features or products of its rivals. They borrowed the Stories format from Snap and introduced Reels — a short video format inspired by TikTok’s success. With Threads, they even seem to pay homage to Twitter, if not X.

Breast cancer awareness month 2023: More than just awareness

28 Sep 2023|Latest Articles, Posts, Blog|

Align your brand with a cause that saves lives October marks the annual Breast Cancer Awareness Month (BCAM), a campaign that brings the realities of breast cancer to the forefront of public conversation. With pink ribbons symbolising the struggle, hope and resilience of countless women, this month is far more than just a superficial observance. While awareness is crucial, it’s only a piece of the puzzle in the fight against breast cancer — a condition that is unfortunately increasing among South African women and stands as one of the most common cancers amongst women across races and classes.

Riding the Waves of Business

31 Aug 2023|Latest Articles, Posts, Blog|

What downwind surfski paddling teaches us about corporate success Navigating the sea of business opportunities is much like riding the ocean swells on a downwind surfski paddle. When we think of the infamous Miller’s Run in False Bay, South Africa, it’s not just about battling the elements; it’s about mastering a skill that’s as mentally challenging as it is physically demanding. Much like the business environment, the ocean offers us a mix of risk and reward, teaching invaluable lessons that can be applied in the corporate arena.

Spring clean

31 Aug 2023|Latest Articles, Posts, Blog|

Why spring brings renewed optimism As the first sun of Spring Day stretches its golden arms across the horizon, there’s an undeniable feeling of rejuvenation in the air. The season carries with it not just the promise of fresh flowers, budding trees and balmy air, but a sense of renewed vitality that reverberates through the community, from homes to businesses. As we revel in this natural upturn, there is a unique power to this positivity that extends into thinking at Twisted Toast Digital.

Harness the power of generative AI for your business

3 Aug 2023|Latest Articles, Posts|

Fast-track competitive advantage with Twisted Toast Digital’s new generative AI advisory service In the fast-paced world of digital innovation, staying ahead is not just an advantage; it’s a necessity. From the C-suite to your frontline, one breakthrough technology holds the key to redefining productivity, innovation and business competitive advantage - generative AI. As a digital marketing agency specialising in providing generative AI-driven advisory solutions, we’re introducing a revolutionary new AI client service. We will guide your business in leveraging the transformative capabilities of tools such as ChatGPT, ensuring you stay ahead in this era of exponential technological advancement.

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