Articles
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Nobody reads advertising. People read what interests them. Sometimes it’s an ad.
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Howard Luck Gossage, also known as “The Socrates of San Francisco“. Just like some of us, he was a paddler too who once joined a friend to paddle a canoe for 1 500 miles along the Mississippi river. And he discovered the media theorist Marshall McLuhan.
We write about marketing, media, South Africa, AI, the creative life and whatever else happens to keep us up at night. These aren’t “thought leadership” pieces written to game an algorithm. They’re honest observations from people who’ve spent decades in publishing, branding and digital marketing and who still find the industry fascinating enough to have opinions worth sharing.
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The Toast’s own perspectives on brand development, communication, media trends and life in general.
The new social, working locally, and building worlds
Insights and thoughts from Design Indaba 2016 The Twisted Toast design team attended the Johannesburg simulcast of the final day of Design Indaba 2016, and came back with new ideas, things to think about and a ton of questions. This was my first time at the Indaba, so I was looking forward to the wonder of creativity that is mythologised by past attendees. I was not disappointed.
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Ground control to Major Tom…
Ground control to Major Tom… By Kim Browne If ever I needed an extra day – 2016 is a great year to get it! After [...]
Five online predictions for 2016
Online predictions 2016: Internet TV By Louis Eksteen Looking at 2016, our online lives will continue to evolve and improve. My online predictions for next year include [...]