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STORIES2025-01-17T15:33:33+02:00

First we build the tools, then they build us

Marshall McLuhan

Twisted Toast Digital excels at storytelling, mostly on your behalf to achieve your own business and brand growth goals, but also for our own creative expression. Usually we write the articles and stories that appear here about media and marketing trends, but sometimes we venture into our own personal life experiences too.

Lighten the load, turn up the toast! Have you noticed that a quarter way through the year, less seems to be more in 2025? (Not always a good thing when it comes to things such as road maintenance, hospital funding and the like – but that’s a topic for another day). Perhaps it’s the Baader-Meinhof effect (also known as the frequency illusion) in full swing, but once I started thinking about dropping the things I don’t need in my life, the universe (and my ever-diminishing closet) began cheering me on.... Read More Latest Articles A toast to The Toast
 14 years of freedom Fourteen years ago, Kim Browne and I took a leap of faith, leaving the security of corporate media life to embark on an entrepreneurial adventure. We envisioned a creative hybrid brand marketing agency that would seamlessly blend traditional strategies with innovative digital solutions. Thus, Twisted Toast Digital was born—a name symbolising our intent to put a unique spin on conventional marketing approaches.... Read More Latest Articles Change in the air There’s a certain crispness to the breeze lately, isn’t there? A whisper of something shifting, something new unfolding. It’s been a while since we last sent out the Toast Tribune, our little monthly love letter to you all. Life, as it does, got in the way—busy days turned into weeks, then months. But here we are, recommitting to this rhythm, dusting off the typewriter (or, well, the laptop) and pouring fresh energy into sharing our stories with you again.... Read More Latest Articles Lighten the load, turn up the toast!A toast to The Toast
Change in the air

RECENT ARTCLES

With a team well versed in storytelling, The Toast offers its own diverse perspectives on our professional world of brand development in communication, media trends and life in general

May Day

14 May 2020|Posts|

Mayday, mayday – we have a problem. The world around us has gone mad! How did we get to May even? There we were in February, still basking from the afterglow of the December holidays and bam – along came March, which is now May… We’re still here, which says something.

Of Fakebook and Instafame

11 Jun 2019|Posts|

Real feelings seldom find traction on the anti-social media landscape of today. Either everything’s absolutely fabulous (“I’m sooo blessed”), or so horrifically terrible the world’s going to end. No “I’m just sommer feeling slightly blue today because I stubbed my toe a little bit and it made me remember that one fabulous holiday in Durbs when I was young and innocent”.

Celebrating Joburg’s rejuvenation

11 Jun 2019|Posts|

Recently we found ourselves on the rooftop of an old central Joburg building carefully being completely refurbished for safe and dignified modern residential living. The friendly and enthusiastic host from our client Ithemba, a shareholder in Divercity, was showing us around the impressive Jewel City precinct. We liked it so much we went back the next week too :)

May Day!

3 May 2019|Posts|

The future is in your hands By Kim Browne Our elections next week are on the minds of many South Africans as we try to anticipate what the future holds. Small business owners such as [...]

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