The world’s cup
A World Cup media world By Kim Browne Where were you four years ago? We were publishing magazines and experiencing the euphoria associated with hosting the Soccer World Cup in South Africa. Remember Soccer City? My [...]
Mobile advertising growth assured
This slide explains mobile advertising growth By Louis Eksteen Mary Meeker, partner at Kleiner Perkins Caufield & Byers (KPCB), a Silicon Valley venture capital firm, is renowned for her "state of the internet" annual presentation. She was one [...]
Five ways marketing agencies are adapting
The new agency mindset By Louis Eksteen By next year this time I believe advertising agencies will be using the word "marketing" a lot more generously. The new connected digital world means advertising and marketing [...]
Just say no
Good can come from saying no By Kim Browne Having spent my formative years in advertising sales, some habits are hard to break. I've always tried to say "yes" to as many things as [...]
Internet television is coming to you
Internet television reality By Louis Eksteen Internet television is the next marketing driving force after social. It's worth remembering television is the original screen. The first screen. Before computer monitors became commonplace, long before the concept of a [...]
Time for change
Change is good By Kim Browne April is one of my favourite months of the year. I love the change of season heralded by the golden colour of the trees. I look forward to [...]
A virtual reality marketing future
Is virtual reality marketing around the corner? By Louis Eksteen It seems as if not a week goes by without a billion dollar, seemingly groundbreaking purchase by Facebook. Instagram at $1b seemed a steep [...]
When things go wrong
When things go wrong By Kim Browne It's funny how, when things go wrong, they do so in threes. Now, I'm not a superstitious type — we launched Twisted Toast Digital on the 1st of [...]
Real time marketing essence
Real time marketing means: Be human By Louis Eksteen When Oreo's social media team tweeted its famous "You can still dunk in the dark" brand picture (or ad) during the 2013 Super Bowl stadium [...]
March moving madness
Making a move in March By Kim Browne I’ve been thinking a lot about gratitude recently. Having come to the end our financial year, with just a month away from our official 3rd birthday [...]