Powerful word of mouth
Word of mouth rules By Kim Browne The power of word of mouth is something I’ve been reminded of again recently. You have a need and there’s almost always someone who knows someone who can [...]
Holdouts lose
Why holdouts lose in the long run By Louis Eksteen A holdout is someone who refuses to accept change. They appear in all walks of life. Property holdouts are those people who refuse to sell their [...]
A case of the Triple Ds
aDaptation, discipline and deadlines By Kim Browne It's not the things you can see coming that give you the most grief. Take for instance the sorry saga of my ankle. I didn't injure it doing [...]
Native ads are advertorial
Native ads: New name for retro marketing By Louis Eksteen Native ads have been the rage for a while. Basically joining advertising and content marketing it's touted as, to channel Tom Wolf, this week's marketing tool of [...]
Google it!
A life with Google By Kim Browne September is a special month in the calendar I always look forward to through the “long” winter months. The promise of spring mornings and longer days, time [...]
The honour in giving back
Loving giving back By Kim Browne It makes me smile to be reminded of the wonderful South African spirit around Mandela Day. The fact that many Safricans pitch in and want to contribute their [...]
Facebook importance grows
A mobile Facebook's higher influence By Louis Eksteen At Twisted Toast Digital we've recently been involved in a number of social media campaigns for a diverse range of clients. Facebook featured strongly in all these highly successful social [...]
The world’s cup
A World Cup media world By Kim Browne Where were you four years ago? We were publishing magazines and experiencing the euphoria associated with hosting the Soccer World Cup in South Africa. Remember Soccer City? My [...]
Mobile advertising growth assured
This slide explains mobile advertising growth By Louis Eksteen Mary Meeker, partner at Kleiner Perkins Caufield & Byers (KPCB), a Silicon Valley venture capital firm, is renowned for her "state of the internet" annual presentation. She was one [...]
Five ways marketing agencies are adapting
The new agency mindset By Louis Eksteen By next year this time I believe advertising agencies will be using the word "marketing" a lot more generously. The new connected digital world means advertising and marketing [...]