Growing and on the move
The Toasters are on the move... By Kim Browne With January out of the way, we are settling into a growth year at Twisted Toast Digital. It's fitting that this ties in perfectly with the [...]
Messaging apps rule mobile
Messaging apps: The new social media By Louis Eksteen Messaging apps on mobile devices are the new social media platforms to watch. With the recent Naspers six-month results came the news that Tencent, in [...]
Make it a double
Double trouble By Kim Browne Plan, write it down and commit. Three things that are not difficult as such – but the discipline of actually doing this is never easy. Somehow, if you write something [...]
The Cannes Lions view on #scamvertising
Q&A with Cannes Lions CEO Philip Thomas Scam ads (#scamvertising) is advertising made only for the purpose of winning awards, not because of sound commercial and business reasons. Some dodgy advertising agencies create scam ads to elevate themselves to the level of "award-winning", ironically for their own commercial and business reasons. Clients love agencies that have won awards — any awards — so business rolls in after the award show hangovers have passed. But what happens when the scam goes bust? According to Philip Thomas, Chief Executive of the Cannes Lions Festival of Creativity, Cannes Lion awards are incredibly important to agencies and marketers. "It means business, talent ... it's the way of measuring quality in creativity. That’s why we are growing so fast, clients value Lions." Scam ads (#scamvertising) is advertising made only for the purpose of winning awards, not because of sound commercial and business reasons. Some dodgy advertising agencies create scam ads to elevate themselves to the level of "award-winning", ironically for their own commercial and business reasons. Clients love agencies that have won awards — any awards — so business rolls in after the award show hangovers have passed. But what happens when the scam goes bust?
Making hay
By Kim Browne I've been thinking a lot recently about the the things they never tell you about owning your own business. Or maybe "they" do, but I just wasn't listening. Let's talk about control [...]
Which social media is right for my brand?
Choosing social media By Louis Eksteen The range of social media options is increasing at pace. Brands need to constantly evaluate new platforms to figure out if their consumers expect them to be there. But with [...]
It’s a matter of heritage
September we looked forward to celebrating Heritage Day, with a braai-day. It also marked Spring Equinox and the imminent arrival of summer! Getting back from the Loeries in Cape Town, it also offered us a [...]
Six reasons why SurveyMonkey is the bomb
The research industry, like many others, has for decades benefitted from excellent margins in an offline world. With no real alternatives, market intelligence in the real world came at a premium. Not any more. SurveyMonkey is an inspirational example of a digitally disruptive offering that is delivering a quality service online. Cheaply. With no physical infrastructure needed, doing surveys online works well. Many others tried online surveying, but for my money, SurveyMonkey is the bomb.
A spring in your step!
At a recent voice over recording, the artist said -- according to his grandmother, stress is a choice. I was quick to agree, but it got me thinking about what is stressing me out at [...]
Why content is big news at Coca-Cola
The Mildenhall way By Louis Eksteen Jonathan Mildenhall, VP of Global Advertising Strategy and Creative Excellence at the Coca-Cola Company is fresh from one of Coke's biggest years at the Cannes Lions International Festival [...]