The new agency mindset By Louis Eksteen By next year this time I believe advertising agencies will be using the word "marketing" a lot more generously. The new connected digital world means advertising and marketing [...]
Good can come from saying no By Kim Browne Having spent my formative years in advertising sales, some habits are hard to break. I've always tried to say "yes" to as many things as [...]
Internet television reality By Louis Eksteen Internet television is the next marketing driving force after social. It's worth remembering television is the original screen. The first screen. Before computer monitors became commonplace, long before the concept of a [...]
Change is good By Kim Browne April is one of my favourite months of the year. I love the change of season heralded by the golden colour of the trees. I look forward to [...]
Is virtual reality marketing around the corner? By Louis Eksteen It seems as if not a week goes by without a billion dollar, seemingly groundbreaking purchase by Facebook. Instagram at $1b seemed a steep [...]
When things go wrong By Kim Browne It's funny how, when things go wrong, they do so in threes. Now, I'm not a superstitious type — we launched Twisted Toast Digital on the 1st of [...]
Real time marketing means: Be human By Louis Eksteen When Oreo's social media team tweeted its famous "You can still dunk in the dark" brand picture (or ad) during the 2013 Super Bowl stadium [...]
Making a move in March By Kim Browne I’ve been thinking a lot about gratitude recently. Having come to the end our financial year, with just a month away from our official 3rd birthday [...]
Facebook 10th birthday: Twisted Toast Digital on The Money Show Facebook 10th birthday Louis Eksteen, Twisted Toast Digital managing director appeared on The Money Show on Talk Radio 702 and 567 Cape Talk, hosted by [...]
Mobile first marketing mantra getting louder By Louis Eksteen Marketers are increasingly building mobile first action plans into their activities. This year mobile first marketing will be the most important marketing activity for brands. [...]
