Open for busy-ness
By Kim Browne The truth in clichés Talk is cheap, money (or in our case signed cost estimates, or CEs for short), buy the whiskey. The reasons why clichés are so popular is in fact [...]
Talking about a revolution
By Kim Browne Listening to my kids arguing about the meaning of revolution was rather enlightening. “In history, a revolution means a complete change,” Zoe explains patiently to her 11-year-old brother Dylan. He counters that [...]
The bright side of winter blues
The bright side of winter blues By Kim Browne Hello winter. Not my favourite time of the year, I’ll confess – but this year I’m adamant about concentrating on the positives associated with Jo’burg winters [...]
Save Billabong with content
Your Content Goes Here Your Content Goes Here — Your Content Goes Here UPDATE (8 June 2013): Billabong International Ltd is now on the [...]
Willful blindness in media and advertising
Ignoring realities By Louis Eksteen In her 2011 book Wilful Blindness, blogger, businesswoman and TED regular Margaret Heffernan argues convincingly that people often ignore the obvious for deep psychological reasons she calls willful blindness. People "deny truths that are too [...]
Found online…
By Kim Browne On the eve of our official second birthday (1 April 2013), we continue to delight in the joys of running our own little enterprise. March has been a fabulously busy month at [...]
Brand content marketing and the importance of social media
Brand content marketing Click the YouTube video link to listen to this radio interview. Brand content marketing is all the rage in the media and marketing industry. Brand content marketing expert and Twisted Toast Digital MD [...]
March Expresso
Loved up February By Kim Browne For as far back as I can remember, February has always been a significant month on the yearly calendar. There are a number of life-changing events (good and bad) [...]
You should use Google+ and LinkedIn
By Louis Eksteen Using Google+ and LinkedIn will make you a better marketer For many marketers Google+ and LinkedIn still barely register. Who uses Google+ anyway? LinkedIn is just about looking for a new job, right? Wrong. Although [...]