Save Billabong with content
Your Content Goes Here Your Content Goes Here — Your Content Goes Here UPDATE (8 June 2013): Billabong International Ltd is now on the [...]
Willful blindness in media and advertising
Ignoring realities By Louis Eksteen In her 2011 book Wilful Blindness, blogger, businesswoman and TED regular Margaret Heffernan argues convincingly that people often ignore the obvious for deep psychological reasons she calls willful blindness. People "deny truths that are too [...]
Found online…
By Kim Browne On the eve of our official second birthday (1 April 2013), we continue to delight in the joys of running our own little enterprise. March has been a fabulously busy month at [...]
Brand content marketing and the importance of social media
Brand content marketing Click the YouTube video link to listen to this radio interview. Brand content marketing is all the rage in the media and marketing industry. Brand content marketing expert and Twisted Toast Digital MD [...]
March Expresso
Loved up February By Kim Browne For as far back as I can remember, February has always been a significant month on the yearly calendar. There are a number of life-changing events (good and bad) [...]
You should use Google+ and LinkedIn
By Louis Eksteen Using Google+ and LinkedIn will make you a better marketer For many marketers Google+ and LinkedIn still barely register. Who uses Google+ anyway? LinkedIn is just about looking for a new job, right? Wrong. Although [...]
Live blog from Content 2013, Cape Town
by Kim Browne I'm blogging live from South Africa's first brand content marketing conference in Cape Town, happening between 25 and 26 February 2013. Follow all the highlights of Content 2013 right here: [liveblog] [...]
Twisted Toast on The Money Show: Discussion about Twitter, Barry Bateman and Oscar Pistorius
Click the YouTube video link to listen to this radio interview. With the Oscar Pistorius bail hearing came intense global interest. EWN Pretoria correspondent Barry Bateman's sharp Twitter-based live micro blogging of events increased his [...]
Twisted Toast on The Money Show: Discussion about Telkom on Twitter
Click the YouTube video link to listen to this radio interview. South African state-owned telecommunications and fixed line provider Telkom opened its Twitter account (@TelkomZA) on Monday, 28 January 2013. Bruce Whitfield, host of The [...]