Six reasons why SurveyMonkey is the bomb
The research industry, like many others, has for decades benefitted from excellent margins in an offline world. With no real alternatives, market intelligence in the real world came at a premium. Not any more. SurveyMonkey is an inspirational example of a digitally disruptive offering that is delivering a quality service online. Cheaply. With no physical infrastructure needed, doing surveys online works well. Many others tried online surveying, but for my money, SurveyMonkey is the bomb.