The Mildenhall way Jonathan Mildenhall, VP of Global Advertising Strategy and Creative Excellence at the Coca-Cola Company is fresh from one of Coke's biggest years at the Cannes Lions International Festival of Creativity. In June the company was awarded the prestigious title of Creative Marketer of the Year at the festival, something Mildenhall has strived for since he joined the beverage group six years ago.
By Kim Browne The truth in clichés Talk is cheap, money (or in our case signed cost estimates, or CEs for short), buy the whiskey. The reasons why clichés are so popular is in fact [...]
By Kim Browne Listening to my kids arguing about the meaning of revolution was rather enlightening. “In history, a revolution means a complete change,” Zoe explains patiently to her 11-year-old brother Dylan. He counters that [...]
The bright side of winter blues By Kim Browne Hello winter. Not my favourite time of the year, I’ll confess – but this year I’m adamant about concentrating on the positives associated with Jo’burg winters [...]
Your Content Goes Here Your Content Goes Here — Your Content Goes Here UPDATE (8 June 2013): Billabong International Ltd is now on the [...]
Ignoring realities By Louis Eksteen In her 2011 book Wilful Blindness, blogger, businesswoman and TED regular Margaret Heffernan argues convincingly that people often ignore the obvious for deep psychological reasons she calls willful blindness. People "deny truths that are too [...]
By Kim Browne On the eve of our official second birthday (1 April 2013), we continue to delight in the joys of running our own little enterprise. March has been a fabulously busy month at [...]
Brand content marketing Click the YouTube video link to listen to this radio interview. Brand content marketing is all the rage in the media and marketing industry. Brand content marketing expert and Twisted Toast Digital MD [...]
Loved up February By Kim Browne For as far back as I can remember, February has always been a significant month on the yearly calendar. There are a number of life-changing events (good and bad) [...]
